Men are driving a rapid shift in the medical aesthetic industry, seeking subtle, effective, and natural-looking results. In Sherman Oaks and across the U.S., demand for non-surgical cosmetic treatments among men is at an all-time high, with men now outspending women in several categories and prioritizing both appearance and overall wellness.
Why Men Are Choosing Medical Aesthetic Treatments
Recent data show that men’s participation in non-surgical aesthetic procedures has grown significantly, with annual spending and per-visit expenditures now surpassing those of women in some categories (Guidepoint Qsight, 2023). Men are motivated by the desire to maintain a youthful, confident appearance, enhance professional presence, and invest in holistic wellness. Key drivers include:
- Increased social acceptance and reduced stigma
- Influence of social media and professional networking
- Focus on subtle, natural enhancements rather than dramatic changes
- Integration of aesthetics into broader wellness routines
Most Popular Men’s Aesthetic Treatments in Sherman Oaks
1. Botox (“Brotox”) for Men
Botox remains the leading non-surgical treatment for men, with over 500,000 procedures performed in 2023 (Skindale Medspa, 2025). Men often seek Botox to soften forehead lines, frown lines, and crow’s feet, aiming for a refreshed but masculine look. At Cosmetic Injectables Center Medspa, all injections are performed by certified expert injectors under the direct supervision of Dr. Sherly Soleiman, MD, a nationally recognized educator and Allergan faculty member.
2. Jawline Contouring and Dermal Fillers
Jawline definition is a top priority for male patients. Dermal fillers such as Juvederm Volux and Radiesse are used to enhance jawline structure, restore volume, and maintain a strong, masculine profile. Jawline injections for men are tailored to male facial anatomy for natural, proportional results.
3. Weight Loss and Body Contouring
Medical weight loss treatments, particularly GLP-1 medications like semaglutide and tirzepatide, have surged in popularity among men, accounting for 17% of men’s non-surgical aesthetics spending in 2024 (Guidepoint Qsight, 2023). Non-invasive body contouring with EMSCULPT NEO is also in high demand for muscle building and fat reduction.
4. Laser Hair Removal
Laser hair removal is increasingly popular for men seeking long-term reduction of unwanted hair on the back, chest, or neck. The number of procedures for men has increased nearly ninefold since 2000 (AestheticsPro). Laser hair removal at Cosmetic Injectables Center Medspa is performed by credentialed specialists using advanced technology for safe, effective results.
5. Regenerative Therapies: PRP, Exosomes, and Microneedling
Regenerative treatments such as PRP (platelet-rich plasma), exosome therapy, and microneedling are gaining traction among men for their ability to stimulate collagen, improve skin texture, and support hair restoration. These therapies appeal to men seeking natural, gradual improvements with minimal downtime.
6. Skincare and Preventive Wellness
Professional-grade skincare and IV therapy are increasingly integrated into men’s routines. Men are investing more in medical-grade skincare than ever before, with a focus on prevention and overall skin health.
Comparison Table: Top Non-Surgical Aesthetic Treatments for Men
| Treatment | Primary Benefits | Typical Areas Treated | Downtime | Popularity Among Men | Internal Link |
|---|---|---|---|---|---|
| Botox | Reduces wrinkles, refreshed look | Forehead, frown lines, eyes | Minimal | Very High | Botox for Men |
| Jawline Filler | Enhances jawline, masculine profile | Jawline, chin | Minimal | High | Jawline Injections for Men |
| Weight Loss (GLP-1) | Fat reduction, metabolic health | Abdomen, body | None | Growing Rapidly | Semaglutide |
| EMSCULPT NEO | Muscle building, fat reduction | Abdomen, buttocks | None | High | EMSCULPT NEO |
| Laser Hair Removal | Long-term hair reduction | Back, chest, neck | None | High | Laser |
| PRP/Exosomes | Collagen, hair, skin rejuvenation | Scalp, face | Minimal | Increasing | PRP, PRF & Exosomes |
| Microneedling | Skin texture, scars, pores | Face, neck | Minimal | Moderate | Microneedling |
Addressing Men’s Unique Needs and Concerns
Men often seek treatments that are discreet, require minimal downtime, and deliver natural results. At Cosmetic Injectables Center Medspa, all procedures are performed by certified injectors and credentialed specialists under the full-time supervision of Dr. Sherly Soleiman, MD. The practice is recognized as a Top 250 Allergan provider in the U.S. and is led by a board-certified physician with over 25 years of experience in medicine and 16 years in medical aesthetics (Dr. Soleiman’s credentials).
The team understands the anatomical differences and aesthetic goals unique to men, offering tailored consultations and treatment plans. Complimentary consultations are available with Master Nurse Injectors, and consultations with Dr. Soleiman are available for a fee (waived with treatment).
The Broader Wellness Context
Men’s aesthetic wellness is part of a larger trend toward holistic health, with men prioritizing mental health, fitness, and longevity alongside appearance (McKinsey Wellness Report). Treatments are increasingly viewed as investments in confidence and well-being, not vanity.
External References
- Guidepoint Qsight: Men’s Spending on Non-Surgical Aesthetics (2023 Data)
- Skindale Medspa: The Rise of Men in Aesthetic Treatments
- McKinsey: Future of Wellness Trends
Frequently Asked Questions
What are the most popular non-surgical aesthetic treatments for men?
Botox, jawline fillers, laser hair removal, medical weight loss (GLP-1 medications), EMSCULPT NEO, PRP/exosome therapy, and microneedling are among the most requested treatments for men at Cosmetic Injectables Center Medspa.
Is there a difference between male and female aesthetic treatments?
Yes. Men’s treatments are tailored to preserve masculine features, such as a defined jawline and natural facial contours. The approach, product selection, and injection techniques are adapted for male anatomy.
Are these treatments safe for men?
When performed by certified injectors and credentialed specialists under physician supervision, non-surgical aesthetic treatments are considered safe. Individual results and risks vary; a consultation is recommended to discuss personal goals and medical history.
How much downtime is involved?
Most non-surgical treatments for men require little to no downtime. Patients can typically resume normal activities immediately or within a day, depending on the procedure.
Will the results look natural?
Yes. The focus is on subtle, natural-looking enhancements that maintain masculine features. Dr. Soleiman and her team are known for their conservative, proportionate approach.
Are consultations available for men?
Yes. Complimentary consultations are available with Master Nurse Injectors. Consultations with Dr. Soleiman are available for a fee, which is waived if a procedure is performed.
What is the cost of men’s aesthetic treatments?
Pricing varies by treatment and individual needs. For the most accurate information, schedule a consultation at Cosmetic Injectables Center Medspa.
Can men benefit from medical-grade skincare?
Absolutely. Professional skincare is increasingly popular among men for prevention, maintenance, and enhancement of treatment results.
Are weight loss treatments like semaglutide safe for men?
GLP-1 medications are FDA-approved for weight loss and are prescribed after a thorough medical evaluation. Individual suitability and safety are determined during consultation.
How do I get started?
Contact Cosmetic Injectables Center Medspa to schedule a consultation and discuss a personalized treatment plan.
For more information on men’s aesthetic wellness and to explore all available treatments, visit the Cosmetic Procedures for Men page.